Marketing & Brand Strategist
Hi, I'm Claire! Welcome to my website.
I love helping a brand tell its story in the most topical and impactful way possible.
I love coming up with innovative and creative ways to reach new and existing audiences.
I love being able to tangibly measure a strategy's success and its impact on a brand.
I love ideating marketing & product applications consistent with a brand's voice, with a mission of advancing its share of the competitive landscape.
I believe in doing good by working with mission-driven people.
I am bold, curious and resolute.
I love a dry sense of humor -- Veep and Nathan For You for the win.
Apr 2021 - Present
As a Business Analyst at Gupta Media, I consult with recorded music, retail, hospitality, science/tech research and non-profit brands to devise a full-funnel paid marketing strategy which amplifies existing brand strategies and differentiates clients within their respective markets. Main clients include: Sony Music Entertainment, Disney Music Group, Amazon Portfolio, The Trustees of Reservations, and Levitate Brand.
In my day-to-day, I'm conducting media audits of clients' competitors and analyzing opportunities for digital differentiation which inform strategic paid media programs in pursuit of clients' business goals. Daily, I craft compelling and clear narratives for clients using key data points to help communicate and support strategic recommendations. To-date, I've managed 375+ paid media campaigns at $3MM+ total media spend (and growing!) across Meta, Google, TikTok, Twitter, Snapchat, Spotify, LinkedIn, Reddit and Pinterest. Some career highlights have been leading a $400k campaign in direct collaboration with Lizzo's management team to support livestream sales of her Amex UNSTAGED performance in Dec. 2021, and promoting Amazon Music streaming viewership of Kendrick Lamar's Big Steppers Tour live from Paris in Oct. 2022.
Nov 2020 - Present
As a Digital Marketing Account Coordinator at BCW Global, I ideated strategic marketing approaches for sports, lifestyle and healthcare clients, identifying channels instrumental in achieving campaign goals. As part of these channel recommendations, I advised the formation of marketing assets, tactfully crafting ad copy to highlight core brand value propositions and innovative offerings.
To build a comprehensive digital strategy, I also cultivated prudent influencer & publication partnerships to leverage trusted voices in clients' industries and communicate brand messaging with authenticity.
Sept - Nov 2020
I cultivated my brand and reputation management skills as a PR Takedown Team Member at Crowd Surf, a music marketing agency located in Nashville. I was tasked with managing the reputation of A-list musical artist clients by reporting the social media and press discourse about artists' material and brand to their management teams. Our team would address and dispel any harmful or threatening conversation surrounding these clients. I also learned to create and file copyright infringement claims on social platforms for the unauthorized use of artists' songs, photos and other content.
Aug - Oct 2020
During this time, I lent my communications talents as a Freelance PR Analyst and Marketing Consultant for two purpose-driven organizations: TIROTA and the Connie Dwyer Breast Cancer Foundation.
TIROTA is a new communications/marketing partnership motivated by driving social change through entertainment. During my time at TIROTA, I conducted research to inform a creative PR activation meant to garner media attention toward the company's mission and encourage social change through purpose-driven entertainment. I presented this research and relevant recommendations to the company's co-founders.
At CDBCF, I strategized alongside the foundation's Director to continuously modernize CDBCF's marketing strategy, while also authoring press releases and curating media lists/coverage reports to advance our reach.
Jan - Mar 2020
As a Media Intern at Gupta Media, I utilized audience insights to craft digital media strategies for music clients like Sony which optimized international/domestic audience traffic to artists’ releases. I gained an expert understanding of building digital marketing campaigns across the Google network and paid social platforms like TikTok, Instagram and Snapchat.
Although I am saddened that this experience was cut short due to COVID-19, I am extremely grateful to have learned so much and met so many wonderful people at Gupta who are connected by a mutual love for music.
Jun - Aug 2019
During my summer as a Strategy Intern at Interbrand, I learned to identify clients' business problems and present them with a relevant competitive business solution, informed by data and anchored in human truths. I synthesized salient qualitative/quantitative consumer research and conducted brand audits to craft brand strategies applicable to all brand touch points.
Sept - Dec 2018
I was fortunate enough to be able to study abroad in the Czech Republic during my junior year at BC. As a student in the CIEE Prague program for Communications, New Media & Journalism, I completed a semester as a Communications Intern at the British Chamber of Commerce in Prague. During my time at the BCC, I was exhilarated to be working with their women's empowerment program, Equilibrium, to help achieve the EU's mission of gender equalizing the Czech workplace. I also developed and implemented marketing/communications campaigns which provided platforms for new business opportunities between CR and the UK.
Jun - Aug 2018
As a Public Relations Intern at Kaplow Communications, I cultivated many traditional and digital/social public relations skills by participating in strategy and brainstorming sessions and attending events. I also learned the fundamentals of media relations as I earned media coverage for a roster of beauty and fashion brands.
2016 - 2020
During my time at BC, I studied Communications and Management. Outside of the classroom, I loved singing with my a cappella group, the BC Dynamics. I lead the group as Publicist my junior year and President my senior year. As publicist, I built the group's website, managed our social presence and developed outreach campaigns to promote our name in and around the Boston area. As president, I oversaw the groups' success across all fronts by managing the group interpersonally and conceptualizing/acting upon different involvement initiatives and outreach events.