Strategic communications & marketing professional
Hi, I'm Claire! Welcome to my website.
I love helping a brand tell its story in the most topical and impactful way possible.
I love coming up with innovative and creative ways to reach new and existing audiences.
I love being able to tangibly measure a campaign's success and its impact on a brand.
I love creating compelling copy and digital content consistent with a brand's voice, with a mission of advancing its reputation in the world.
I believe in doing good by working with mission-driven people.
I am bold, curious and resolute.
I am addicted to cold brew and Glennon Doyle's Untamed.
Aug 2020 - Present
TIROTA is a new communications/marketing partnership motivated by driving social change through entertainment. I am working on a creative PR activation that we hope will garner media attention toward TIROTA's mission.
At CDBCF, I strategize alongside the foundation's Director to continuously modernize CDBCF's communications strategy, while also authoring press releases and curating media lists/coverage reports to advance our reach.
May - Jul 2020
A Sales Representative for Pure Barre, I honed by skills in client management and lead generation. This entailed interacting with clients across all points of contact through Pure Barre's client database. As the studio was physically closed during this time of COVID-19, I mainly sold livestream class packages with the goal of retaining these clients for reopening in August.
Jan - Mar 2020
As a Media Intern at Gupta Media, I utilized audience insights to craft digital media strategies for music clients like Sony which optimized international/domestic audience traffic to artists’ releases. I gained an expert understanding of building digital marketing campaigns across the Google network and paid social platforms like TikTok, Instagram and Snapchat.
Although I am saddened that this experience was cut short due to COVID-19, I am extremely grateful to have learned so much and met so many wonderful people at Gupta who are connected by a mutual love for music.
Jun - Aug 2019
During my summer as a Strategy Intern at Interbrand, I learned to best position brands within their respective markets through marketing and brand strategy. I consulted with clients, worked with analysts to design and execute research strategies, and synthesized relevant results to develop an informed and competitive business solution.
Sept - Dec 2018
I was fortunate enough to be able to study abroad in the Czech Republic during my junior year at BC. As a student in the CIEE Prague program for Communications, New Media & Journalism, I completed a semester as a Communications Intern at the British Chamber of Commerce in Prague. During my time at the BCC, I was exhilarated to be working with their women's empowerment program, Equilibrium, to help achieve the EU's mission of gender equalizing the Czech workplace. I also developed and implemented marketing/communications campaigns to provide platforms for new business opportunities between CR and the UK.
Jun - Aug 2018
As a Public Relations Intern at Kaplow Communications, I cultivated many traditional and digital/social public relations skills by participating in strategy and brainstorming sessions and attending events. I also learned the fundamentals of media relations as I earned media coverage for different beauty and fashion brands.
2016 - 2020
During my time at BC, I studied Communications and Management. Outside of the classroom, I loved singing with my a cappella group, the BC Dynamics. I lead the group as Publicist my junior year and President my senior year. As publicist, I built the group's website, managed our social presence and developed outreach campaigns to promote our name in and around the Boston area. As president, I oversaw the groups' success across all fronts by managing the group interpersonally and conceptualizing/acting upon different involvement initiatives and outreach events.