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Digital Marketing Strategist



About Me

About Me

Hi, I'm Claire​! Welcome to my website. 

I love helping a brand tell its story in the most topical and impactful way possible.

I love coming up with innovative and creative ways to reach new and existing audiences.

I love being able to tangibly measure a campaign's success and its impact on a brand.

I love creating compelling copy and digital content consistent with a brand's voice, with a mission of advancing its reputation in the world.

I believe in doing good by working with mission-driven people.  

I am bold, curious and resolute.

I love a dry sense of humor -- Veep and Nathan For You for the win.

Work Experience

Work Experience

Apr 2021 - Present

As a Business Analyst at Gupta Media, I devise and execute full-funnel paid media strategies for music label, music festival, D2C, non-profit and tech research clients. To name a few: Sony Music Entertainment, Walt Disney Records, Hollywood Records, Full-Stop Management, Amazon Music, Amazon Music for Artists, Amazon Publishing, Amazon Science, The Trustees of Reservations, and Levitate Brand.

To-date, I've managed 375+ paid media campaigns at $3MM+ total media spend (and growing!) across Meta, Google, TikTok, Twitter, Snapchat, Spotify, LinkedIn, Reddit and Pinterest. I've also cultivated a comprehensive understanding of DOOH, programmatic and CTV buying. In my day-to-day, I'm communicating campaign results and daily optimizations with clients across several businesses each day to ensure the success of each campaign, no matter the budget. Some career highlights have been leading a $400k campaign in direct collaboration with Lizzo's management team to support livestream sales of her Amex UNSTAGED performance in Dec. 2021, and promoting Amazon Music Livestream viewership of Kendrick Lamar's Big Steppers Tour live from Paris in Oct. 2022. 

Nov 2020 - Present

As a Temporary Digital Marketing Account Coordinator at BCW Global, I ideate strategic marketing approaches for sports, lifestyle and health clients utilizing insights from audience and market research. I then execute this strategy on appropriate paid social channels by forming audience targeting lists, recommending channels which efficiently achieve campaign objectives, and advising marketing creative -- all with the goal of optimizing for digital KPIs like CPV, CTR and CPM. 

I am also responsible for maintaining client relationships by reporting campaign performance with professionalism. Throughout campaign flights, I analyze performance and translate key takeaways into client-facing communication, conveying metrics in an eloquent, digestible, and professional manner.  

Sept - Nov 2020

I cultivated my brand and reputation management skills as a PR Takedown Team Member at Crowd Surf, a music marketing agency located in Nashville. I was tasked with managing the reputation of A-list musical artist clients by reporting the social media and press discourse about artists' material and brand to their management teams. Our team would address and dispel any harmful or threatening conversation surrounding these clients. I also learned to create and file copyright infringement claims on social platforms for the unauthorized use of artists' songs, photos and other content. 


Aug - Oct 2020

During this time, I lent my communications talents as a Freelance PR Analyst and Marketing Consultant for two purpose-driven organizations: TIROTA and the Connie Dwyer Breast Cancer Foundation


TIROTA is a new communications/marketing partnership motivated by driving social change through entertainment. I worked on a creative PR activation to garner media attention toward TIROTA's mission and encourage social change through purpose-driven entertainment.


At CDBCF, I strategized alongside the foundation's Director to continuously modernize CDBCF's marketing strategy, while also authoring press releases and curating media lists/coverage reports to advance our reach.  



May - Aug 2020 

A Sales Representative for Pure Barre, I honed by skills in client management and lead generation. This entailed interacting with clients across all points of contact through Pure Barre's client database. As the studio was physically closed during this time of COVID-19, I mainly sold livestream class packages with the goal of retaining these clients for reopening in August. 


Jan - Mar 2020

As a Media Intern at Gupta Media, I utilized audience insights to craft digital media strategies for music clients like Sony which optimized international/domestic audience traffic to artists’ releases. I gained an expert understanding of building digital marketing campaigns across the Google network and paid social platforms like TikTok, Instagram and Snapchat.


Although I am saddened that this experience was cut short due to COVID-19, I am extremely grateful to have learned so much and met so many wonderful people at Gupta who are connected by a mutual love for music.  

Jun - Aug 2019

During my summer as a Strategy Intern at Interbrand, I learned to best position brands within their respective markets through marketing and brand strategy. I consulted with clients, worked with analysts to design and execute research strategies, and synthesized relevant results to develop an informed and competitive business solution. 

Sept - Dec 2018

I was fortunate enough to be able to study abroad in the Czech Republic during my junior year at BC. As a student in the CIEE Prague program for Communications, New Media & Journalism, I completed a semester as a Communications Intern at the British Chamber of Commerce in Prague. During my time at the BCC, I was exhilarated to be working with their women's empowerment program, Equilibrium, to help achieve the EU's mission of gender equalizing the Czech workplace. I also developed and implemented marketing/communications campaigns to provide platforms for new business opportunities between CR and the UK. 

Jun - Aug 2018

As a Public Relations Intern at Kaplow Communications, I cultivated many traditional and digital/social public relations skills by participating in strategy and brainstorming sessions and attending events. I also learned the fundamentals of media relations as I earned media coverage for different beauty and fashion brands. 



2016 - 2020

Boston College

B.A. Communication

During my time at BC, I studied Communications and Management. Outside of the classroom, I loved singing with my a cappella group, the BC Dynamics. I lead the group as Publicist my junior year and President my senior year. As publicist, I built the group's website, managed our social presence and developed outreach campaigns to promote our name in and around the Boston area. As president, I oversaw the groups' success across all fronts by managing the group interpersonally and conceptualizing/acting upon different involvement initiatives and outreach events. 

Contact Me

Contact Me
Tel: 908-425-0111

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